Joe De Sena

Shakes · Mar 11, 2024

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EVERY ENTREPRENEUR WANTS MORE SUCCESS, FREEDOM AND HAPPINESS… BUT ARE YOU WILLING TO DO WHAT IT TAKES?

TAKE A LOOK AT THIS LIST OF TOP PERFORMERS…

Jeff Bezos started Amazon from his garage in 1994. And didn’t turn a profit until 2003… Elon Musk didn’t turn a profit on Tesla for over a decade…
Richard Branson’s first two attempts at entrepreneurship (growing and selling Christmas trees, and pet birds) failed… His first real business, Student magazine, didn’t make money and Branson “seemed doomed for failure”…
Oprah was born so poor, she had to wear dresses made out of potato sacks… at 9, she was abused… Today, she is one of the 10 richest self-made women in America.
Steve Jobs was fired from Apple – the company he started from his family’s garage…

What made these people keep going?
Not special talent… Not special knowledge… Not money… Just mental toughness – the self-belief to commit, to execute, and keep working toward their goal.

THIS IS WHAT SEPARATES THE WINNERS FROM THE QUITTERS…

And the good news for you is… just like learning piano, or math, or cooking… this is a skill you can learn, develop… and strengthen… and rely on to give you the mental toolkit you need to get through any tough situation you encounter for the rest of your life…

INTRODUCING…

NOBODY TEACHES YOU THIS STUFF… NOT IN SCHOOL… NOT IN COLLEGE… NOT IN THE WORKPLACE…

But it is THE #1 skill you need to succeed as an entrepreneur…
When you build mental toughness, you have a toolset that will carry you through life. Whether you want to start a new business… launch a new product… overcome obstacles… negotiate deals… get in better shape…
Any time you need to work through a tough situation… you need mental toughness.

Mental toughness expert, Spartan CEO Joe De Sena, with the star of 300, Gerard Butler.

Gary Vee invited Joe to visit him in Jersey.
And whether you feel like you’re already mentally tough… or you feel like you’re starting from scratch… through a series of simple, fun exercises, in this course Joe De Sena will give you the tools you need to succeed.

MEET YOUR INSTRUCTOR

Spartan CEO Joe De Sena Is the author of the New York Times best-seller, Spartan-Up: A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life…
And he is one of the world’s leading experts on Mental Toughness…

When the Olympic wrestling team needed to take their mental game up a notch, the coach sent them to Joe…
When several billionaires found their kids on drugs, and heading down the wrong path, they sent them to Joe…
When active military personnel couldn’t get in shape on their own, they went to Joe…

WHY? BECAUSE OVER THE PAST 20 YEARS, JOE HAS HELPED 7 MILLION+ PEOPLE IN 45 COUNTRIES CHANGE THEIR MINDSET TO CHANGE THEIR LIVES.

Joe pushed people beyond their mental limits, so they achieve goals most people wouldn’t even dream of…

BEFORE

AFTER

HE HELPED A 696-POUND MAN GET DOWN TO 265 POUNDS

Joe on ABC news, revealing why mental toughness is the #1 key to staying motivated and achieving peak performance.
And as a business owner, he has faced his share of pitfalls.

In the early years of Spartan Race, he would sometimes invest extensive money and time into an event, only to have one participant show up.
He didn’t turn a profit for the first 15 years.
Several times, he was near the brink of bankruptcy.
Today, he has built a multi-million-dollar success and recently bought out his biggest competitor.

Joe has been invited to speak around the world, including at dozens of companies such as Apple, Google, Mercedes, and BMW Japan…

On 60 Minutes, Joe talked about how he pushes people beyond their limits… While it can be painful, he says they thank him in the end.
He’s been seen on TV, including ABC World News, 60 Minutes, NBC and Dr Oz.
He’s been featured in magazines such as Forbes, Entrepreneur, and Business Insider.

Billionaire Sir Richard Branson invited Joe to visit with him on his private island…
He’s met privately with world-leading entrepreneurs, such as Sir Richard Branson, Arianna Huffington and Tim Ferriss…

LinkedIn CEO, Jeff Wiener and Joe De Sena
In short, if you’re ready to get off the couch, get into the game, and start achieving more success in your life and business than ever before, Joe can show you how.

J
oe giving his first TEDx Talk.

WHAT’S WAITING
FOR YOU INSIDE

LESSON 1:

THE GAME PLAN

How to get the most out of this course.

LESSON 2:

THE EXACT PROCESS JOE USES TO TURN “QUITTERS” INTO PEOPLE WHO COMMIT

Follow this simple strategy and you will light a fire inside you so hot you will not rest, you will not quit, until you conquer your most important goals.

LESSON 3:

LEARN HOW TO CREATE YOUR OWN DAILY SUCCESS BLUEPRINT THAT PRACTICALLY GUARANTEES YOU WILL WIN EVERY DAY / WEEK / YEAR

This antidote to “toxic hustle culture” breaks down everything you need to do to progress in your business, without compromising your physical or mental health.

LESSON 4:

THE “SECRET WEAPON” THAT CAN HELP YOU OVERCOME ALMOST ANY OBSTACLE

The difference between the people who DO and the people who DON’T boils down to this one simple thing – “the zero contingency plan.”

LESSON 5:

BUILDING UNSHAKEABLE CONFIDENCE

Many entrepreneurs are held back by the belief they aren’t smart enough, don’t have the right resources, or don’t have the drive. There will always be people who had less and achieved more. In this lesson Joe shares his personal process for achieving peak confidence and getting started.

LESSON 6:

“MOMENTUM OVER MARGIN”

Get the mental defense mechanisms to overcome business temptations, and ultimately 10X your returns.

LESSON 7:

HOW TO BE A PHENOMENAL LEADER

In this lesson, Joe shares the surprising reason for Spartan’s phenomenal success – and how you can use it to make your employees feel more empowered, and invested in the success of your business.

LESSON 8:

HOW TO TURN FAILURES INTO STEPPING STONES ON YOUR PATH TO SUCCESS

Business is the ultimate contact sport. Everything that can go wrong will. What happens if you lose a significant amount of money, a contract falls through, or you are forced out of business? Joe shares his methods for doing damage control, and digging your way out of almost any situation.

LESSON 9:

JOE’S FOOLPROOF ANTI-BURNOUT PLAN

If you’re having a lack of enthusiasm about your work… If you’re feeling disengaged… If you feel like you’re not seeing any real progress… This lesson will be a game-changer.

LESSON 10:

MASTERING THE MONEY MINDSET

Discover Joe’s process for eliminating emotional connections to money, so you can keep focused, and keep your perspective on what’s really important in your business.

LESSON 11:

HOW THE WORLD’S BEST WIN

After interviewing hundreds of entrepreneurs, coaching dozens of business clients, and interacting with thousands of elite-level athletes, Joe reveals the three overlapping characteristics 90% of these top performers share.

LESSON 12:

READY FOR ANYTHING

In this final lesson, Joe focuses on helping you bring it all together so you’re prepared to take on any challenge, and achieve any goal.

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Joe De Sena – Mental Toughness (1 Viewer)

Currently reading: Joe De Sena – Mental Toughness (1 Viewer)

Shakes

Mental Toughness Launch Offer | Foundr.com

EVERY ENTREPRENEUR WANTS MORE SUCCESS, FREEDOM AND HAPPINESS… BUT ARE YOU WILLING TO DO WHAT IT TAKES?​

TAKE A LOOK AT THIS LIST OF TOP PERFORMERS…​

THIS IS WHAT SEPARATES THE WINNERS FROM THE QUITTERS…​

INTRODUCING…​

NOBODY TEACHES YOU THIS STUFF… NOT IN SCHOOL… NOT IN COLLEGE… NOT IN THE WORKPLACE…​

MEET YOUR INSTRUCTOR​

JOE DE SENA​

WHY? BECAUSE OVER THE PAST 20 YEARS, JOE HAS HELPED 7 MILLION+ PEOPLE IN 45 COUNTRIES CHANGE THEIR MINDSET TO CHANGE THEIR LIVES.​

HE HELPED A 696-POUND MAN GET DOWN TO 265 POUNDS​

WHAT’S WAITING FOR YOU INSIDE​

LESSON 1:​

THE GAME PLAN​

LESSON 2:​

THE EXACT PROCESS JOE USES TO TURN “QUITTERS” INTO PEOPLE WHO COMMIT​

LESSON 3:​

LEARN HOW TO CREATE YOUR OWN DAILY SUCCESS BLUEPRINT THAT PRACTICALLY GUARANTEES YOU WILL WIN EVERY DAY / WEEK / YEAR​

LESSON 4:​

THE “SECRET WEAPON” THAT CAN HELP YOU OVERCOME ALMOST ANY OBSTACLE​

LESSON 5:​

BUILDING UNSHAKEABLE CONFIDENCE​

LESSON 6:​

“MOMENTUM OVER MARGIN”​

LESSON 7:​

HOW TO BE A PHENOMENAL LEADER​

LESSON 8:​

HOW TO TURN FAILURES INTO STEPPING STONES ON YOUR PATH TO SUCCESS​

LESSON 9:​

JOE’S FOOLPROOF ANTI-BURNOUT PLAN​

LESSON 10:​

MASTERING THE MONEY MINDSET​

LESSON 11:​

HOW THE WORLD’S BEST WIN​

LESSON 12:​

READY FOR ANYTHING​

"S'all Good, Man."​

"Perfection Is The Enemy Of Perfectly Adequate."​

"Money Is The Point!"​

"I Travel In Worlds You Can't Even Imagine."​

"Say Nothing, You Understand? Get A Lawyer!"​

“Confidence is good. Facts on your side, better.” ​

“Facts are facts.”​

“Sometimes the good guys win.”​

“I’m not good at building shit, you know? I’m excellent at tearing it down.”​

“Money is not beside the point… Money is the point.”​

“Whoa, whoa. Hold up. What the hell happened to you? I get it, the first rule of Fight Club, right?”​

“A good magician never reveals his secrets.”​

“Got to look successful to be successful.”​

“The lesson is, if you’re gonna be a criminal, do your homework.” ​

“If I had to do it all over again, I would maybe do some things differently. I just thought you should know that.”​

“Some men aren't looking for anything logical. They can't be bought, bullied, reasoned or negotiated with. Some men just want to watch the world burn.”​

"Ernest Hemingway once wrote, "The world is a fine place and worth fighting for." I agree with the second part."​

“There’s no better way to destroy someone’s life than to uncover their secrets.”​

“Hackers are breaking the systems for profit. Before, it was about intellectual curiosity and pursuit of knowledge and thrill, and now hacking is big business.”​

“Hackers often describe what they do as playfully creative problem-solving.”​

“Computer hackers do not need to know each other’s real names, or even live on the same continent, to steal millions in mere hours."​

“While many hackers have the knowledge, skills, and tools to attack computer systems, they generally lack the motivation to cause violence or severe economic or social harm.”​

“Very smart people are often tricked by hackers, by phishing. I don’t exclude myself from that. It’s about being smarter than a hacker. Not about being smart.”​

“At the end of the day, my goal was to be the best hacker.”​

“Humiliation is the favorite currency of the hacker.”​

“The hacker didn’t succeed through sophistication. Rather he poked at obvious places, trying to enter through unlocked doors. Persistence, not wizardry, let him through.”​

"Rules. Without Them We Live With The Animals.”​

“Consider This A Professional Courtesy.”​

"I've Lived My Life My Way, And I'll Die My Way."​

"You stabbed the devil in the back, and forced him back into the life that he had just left."​

"You Want A War, Or Do You Want To Just Give Me A Gun?"​

"Leave one wolf alive and the sheep are never safe."​

"When you play the game of thrones, you win or you die. There is no middle ground."​

"It's not easy to see something that’s never been before: A good world."​

"I believe in second chances. I don't believe in third chances."​

"If you only trust the people you grew up with, you won't make many allies."​

"A man with no motive is a man no one suspects. Always keep your foes confused: If they don't know who you are, what you want—they can't know what you plan to do next."​

"Never forget what you are, the rest of the world will not. Wear it like armor and it can never be used to hurt you."​

"I try to know as many people as I can. You never know which one you'll need."​

"It's hard to put a leash on a dog once you've put a crown on its head."​

“Everything before the word ‘but’ is horseshit.”​

“A lion doesn’t concern himself with the opinions of a sheep.”​

Currently reading:
Joe De Sena – Mental Toughness (1 Viewer)

EVERY ENTREPRENEUR WANTS MORE SUCCESS, FREEDOM AND HAPPINESS… BUT ARE YOU WILLING TO DO WHAT IT TAKES?

TAKE A LOOK AT THIS LIST OF TOP PERFORMERS…

THIS IS WHAT SEPARATES THE WINNERS FROM THE QUITTERS…

INTRODUCING…

NOBODY TEACHES YOU THIS STUFF… NOT IN SCHOOL… NOT IN COLLEGE… NOT IN THE WORKPLACE…

MEET YOUR INSTRUCTOR

JOE DE SENA

WHY? BECAUSE OVER THE PAST 20 YEARS, JOE HAS HELPED 7 MILLION+ PEOPLE IN 45 COUNTRIES CHANGE THEIR MINDSET TO CHANGE THEIR LIVES.

HE HELPED A 696-POUND MAN GET DOWN TO 265 POUNDS

WHAT’S WAITING
FOR YOU INSIDE

LESSON 1:

THE GAME PLAN

LESSON 2:

THE EXACT PROCESS JOE USES TO TURN “QUITTERS” INTO PEOPLE WHO COMMIT

LESSON 3:

LEARN HOW TO CREATE YOUR OWN DAILY SUCCESS BLUEPRINT THAT PRACTICALLY GUARANTEES YOU WILL WIN EVERY DAY / WEEK / YEAR

LESSON 4:

THE “SECRET WEAPON” THAT CAN HELP YOU OVERCOME ALMOST ANY OBSTACLE

LESSON 5:

BUILDING UNSHAKEABLE CONFIDENCE

LESSON 6:

“MOMENTUM OVER MARGIN”

LESSON 7:

HOW TO BE A PHENOMENAL LEADER

LESSON 8:

HOW TO TURN FAILURES INTO STEPPING STONES ON YOUR PATH TO SUCCESS

LESSON 9:

JOE’S FOOLPROOF ANTI-BURNOUT PLAN

LESSON 10:

MASTERING THE MONEY MINDSET

LESSON 11:

HOW THE WORLD’S BEST WIN

LESSON 12:

READY FOR ANYTHING

"S'all Good, Man."

"Perfection Is The Enemy Of Perfectly Adequate."

"Money Is The Point!"

"I Travel In Worlds You Can't Even Imagine."

"Say Nothing, You Understand? Get A Lawyer!"

“Confidence is good. Facts on your side, better.”

“Facts are facts.”

“Sometimes the good guys win.”

“I’m not good at building shit, you know? I’m excellent at tearing it down.”

“Money is not beside the point… Money is the point.”

“Whoa, whoa. Hold up. What the hell happened to you? I get it, the first rule of Fight Club, right?”

“A good magician never reveals his secrets.”

“Got to look successful to be successful.”

“The lesson is, if you’re gonna be a criminal, do your homework.”

“If I had to do it all over again, I would maybe do some things differently. I just thought you should know that.”

“Some men aren't looking for anything logical. They can't be bought, bullied, reasoned or negotiated with. Some men just want to watch the world burn.”

"Ernest Hemingway once wrote, "The world is a fine place and worth fighting for." I agree with the second part."

“There’s no better way to destroy someone’s life than to uncover their secrets.”

“Hackers are breaking the systems for profit. Before, it was about intellectual curiosity and pursuit of knowledge and thrill, and now hacking is big business.”

“Hackers often describe what they do as playfully creative problem-solving.”

“Computer hackers do not need to know each other’s real names, or even live on the same continent, to steal millions in mere hours."

“While many hackers have the knowledge, skills, and tools to attack computer systems, they generally lack the motivation to cause violence or severe economic or social harm.”

“Very smart people are often tricked by hackers, by phishing. I don’t exclude myself from that. It’s about being smarter than a hacker. Not about being smart.”

“At the end of the day, my goal was to be the best hacker.”

“Humiliation is the favorite currency of the hacker.”

“The hacker didn’t succeed through sophistication. Rather he poked at obvious places, trying to enter through unlocked doors. Persistence, not wizardry, let him through.”

"Rules. Without Them We Live With The Animals.”

“Consider This A Professional Courtesy.”

"I've Lived My Life My Way, And I'll Die My Way."

"You stabbed the devil in the back, and forced him back into the life that he had just left."

"You Want A War, Or Do You Want To Just Give Me A Gun?"

"Leave one wolf alive and the sheep are never safe."

"When you play the game of thrones, you win or you die. There is no middle ground."

"It's not easy to see something that’s never been before: A good world."

"I believe in second chances. I don't believe in third chances."

"If you only trust the people you grew up with, you won't make many allies."

"A man with no motive is a man no one suspects. Always keep your foes confused: If they don't know who you are, what you want—they can't know what you plan to do next."

"Never forget what you are, the rest of the world will not. Wear it like armor and it can never be used to hurt you."

"I try to know as many people as I can. You never know which one you'll need."

"It's hard to put a leash on a dog once you've put a crown on its head."

“Everything before the word ‘but’ is horseshit.”

“A lion doesn’t concern himself with the opinions of a sheep.”

“Nothing FUCKS you harder than time.”

“You pray for rain, you gotta deal with the mud too. That’s a part of it.”

“I’d be more frightened by not using whatever abilities I’d been given.”